Earn money as a streamer: Your guide to advertising campaigns with Streamboost, Instreamly & Co.
- Michael Augustin
- Sep 18
- 3 min read
Have you ever wondered how to make money as a streamer without having thousands of subscribers? Many influencers and streamers focus on large collaborations, but the real key to stable income often lies in micro-collaborations . Platforms like Streamboost and Instream.ly also enable smaller creators to collaborate with brands. This guide will show you how to maximize your potential as a gaming influencer or lifestyle creator .
Why are micro-collaborations the best way for small streamers?
Micro-collaborations are small but effective promotions. They're ideal for monetizing your reach, as brands target niche audiences. This means the size of your community is less important than its engagement .
For you as a streamer , these advertising campaigns are flexible and easy to implement. They can provide a stable, additional source of income that doesn't depend on donations or subscriptions. This allows you to continue focusing on what you do best: creating great content.
1. The right preparation: Your SEO-optimized creator profile
Before you start looking for collaborations with streamers , you need to optimize your profile. Brands often use search terms to find suitable creators. Make sure you use the right keywords.
Your media kit should contain:
Clear metrics: List your follower numbers on Twitch, YouTube, Instagram, etc.
Engagement rate: Show that your community is active. A high engagement rate is more important for brands than a high but passive follower count.
Target audience analysis: Who are your viewers? Define your target audience (age, gender, interests) so brands can see that you're reaching their potential customers.
Niche focus: What makes your content unique? Are you a gaming streamer ? A Twitch influencer? Or a creator who specializes in a specific topic (e.g., retro gaming, art streams)? Use these terms in your profile.
Professional contact information: Make sure brands can easily reach you.
A detailed media kit that includes this information demonstrates professionalism and increases your chances of being selected for advertising campaigns .
2. Platforms for paid partnerships: Streamboost & Instream.ly in focus
To make money as an influencer , you need to use the right platforms. Here are two of the most important providers for creator collaborations .
Streamboost
Streamboost is a popular platform that facilitates advertising campaigns for streamers .
Registration: You create a profile and link your social media channels.
Campaigns: In the dashboard, you'll see an overview of available campaigns, which often target specific actions (e.g., "Check out the new game X now").
Automated workflows: The campaigns are designed to appear automatically as an overlay or ad during your stream. This makes management very easy.
Payment: Compensation is transparent and reliable.
Instreamly
Instreamly specializes in integrating advertising into live streams.
Profile: After registering, fill out your profile and describe your reach.
Campaign variety: The platform often offers more interactive advertising partnerships , such as chatbots that spread brand messages or short trailers that integrate seamlessly into your content.
Easy integration: The tool integrates directly into your stream, minimizing your effort.
3. Further avenues for streamer collaborations
Besides Streamboost and Instream.ly , there are other ways to earn money from streaming .
Lurkit : Ideal for gaming influencers . On this platform, you can act as a game tester and introduce new games for payment or in exchange for exclusive keys.
Direct contact: If you love a brand or product that's a perfect fit for your channel, don't hesitate to reach out to the company directly. Prepare your media kit and offer a creative idea to start a paid partnership .
Influencer marketing agencies: Many agencies work with a variety of creators, including micro-influencers. Research agencies in your niche and apply to them.
4. Best practices for a successful campaign
A commitment to an advertising partnership is the first step. Professional implementation is crucial for long-term success.
Authenticity: Only choose ad campaigns that fit your niche and your community. Viewers value honesty.
Transparency: Always make it clear to your viewers that this is a paid partnership . This builds trust and is required by law in many countries.
Quality : Adhere to the advertising partner's specifications and deliver quality work. Reliable execution makes you an attractive partner for future brand collaborations .
Analysis: Evaluate the results after the campaign. Which ads performed well? What resonated with your audience? This data will help you optimize your strategy as an influencer .
Conclusion: Your path to monetization as a streamer
Micro-collaborations are an excellent way to earn money as a streamer . They provide a stable foundation for monetizing your passion without sacrificing your independence. Use the featured platforms like Streamboost and Instream.ly , stay authentic, and be professional to achieve long-term success as a content creator .
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